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UEFA + Paddy Power = No Love

English: Paddy Power - Broadway

English: Paddy Power – Broadway (Photo credit: Wikipedia)

Denmark‘s Nicklas Bendtner has been fined US $125,800 for exposing boxer shorts adorned with the logo of an online betting company as he celebrated scoring against Portugal at Euro 2012.

Lucky knickers. Lucky bets

Lucky knickers. Lucky bets

After netting his second goal in the match last Wednesday, Bendtner lifted up his shirt to reveal the top of his underpants complete with the “Paddy Power” motif.

Bendtner claimed he had no idea his actions were illegal under UEFA rules.

“It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament,” Bendtner told reporters. “I didn’t know I was breaking any rules but I am aware of that now.”

Paddy Power also voiced its opinion on Twitter: “We think this is a hysterical and deeply cynical move by Uefa driven by pure commercialism!”

The company has said it would be contacting Bendtner to offer their full support.
»UEFA sees red over Bendtner’s underpants

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