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Tokelau: The tiny island with a huge Web presence

19/06/2012

* Tokelau is only 4 square miles, but 9 million websites have the country’s domain

* No planes fly to Tokelau, and the islands have four phone lines and one satellite

* Only about 1,300 people live in Tokelau, which has the smallest economy in the world

Places don’t get much more remote than Tokelau. It would make a great backdrop for a desert-island television series. The only problem would be getting the crew there. What appears on a map as three tiny pinpoints in the midst of the Pacific Ocean are the country’s tiny atolls, bringing the total size of Tokelau to a whopping 4 square miles.

If you want to get there, you will start in Los Angeles and fly to Hawaii. From Hawaii, you’ll fly to American Samoa. From American Samoa, you’ll take a small plane to West Samoa, where you might wait two weeks for a boat. The boat ride is 48 hours, and there’s no cabin, so you’ll sleep on the deck. The boat will get you close to Tokelau, but the sea is too rough and the coral too dangerous to approach, so you’ll hop in a canoe and paddle to shore. Now, you’re ready to start your island holiday.

Tokelau is home to only about 1,300 people. But a recent report (PDF) released by Verisign, the global registry operator for .com and .net, found that .tk is the third-most popular country code top-level domain (or ccTLD) behind only Germany (.de) and the United Kingdom (.uk).

It’s all thanks to a man who literally lives on the other side of the planet from Tokelau: Joost Zuurbier of Amsterdam.

“We have never seen such enormous growth,” Zuurbier said. “The growth is coming especially from emerging economies like China, Brazil, Russia, Peru, Vietnam. These countries also have local ccTLD’s like .pe or .vn or .cn, but these are very hard to register for the local communities there, so they go to .tk.”

“Around 2000, there were no free domain names yet,” Zuurbier said. “So we were shopping around for a registry that wanted to play along, and in the end, we founded .tk, which didn’t exist at the time.”

Zuurbier says it wasn’t easy. The Tokelauans were not only unaware of their entitlement to their own country code domain, no one on the island had ever seen a webpage before.

“We had to explain to them what they had and what the Internet was in order to get things going,” Zuurbier said.

There was also another small problem. ICANN, the group responsible for doling out ccTLDs, didn’t believe that Tokelau really existed. Luckily for Zuurbier, an ICANN board member informed the rest of the group that he had installed the island’s first shortwave radio equipment there in the late 1970s. So the two sides agreed to the deal.

After some handshakes in New Zealand, Zuurbier took the long, faithful journey to Tokelau with satellite equipment in tow. It took more than two weeks to get there, and he had to keep the equipment dry. Otherwise he risked having to repeat the long, expensive and exhausting journey.

Freedom Registry gives a cut of the money it earns to the people of Tokelau. In fact, one-sixth of their economy comes from the sale of .tk domains. Tokelau, however, has the smallest GDP in the world: about $1.2 million a year.

“They had four phone lines, and that was basically it,” he said. “They had dial-up, but there was such a slow bandwidth, they could only use it for e-mails without any attachments. If there was any attachment, they had to actually make a call to New Zealand to remove the attachment, because otherwise, the e-mail wouldn’t get through.”

Besides the annual license fees, Freedom Registry provides Internet service to Tokelau with that satellite equipment Zuurbier brought with him. He says it costs about $2,000 a month for the same connection that would cost about $10 in the U.S.

“We brought them the connectivity, and now there are 120 computers on the island, mostly laptops, because the power goes off at 10 p.m.,” he said.
»The tiny island with a huge Web presence

Comments:
ICANN had a history of selling off country domains without ever consulting the countries and negotiating the value of intellectual property. I’m a resident of American Samoa and our domain name, .as, was hijacked and resold to the highest bidder. Totally illegal and unethical by ICANN. From Pago Pago, John Wasko

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